The Key Benefit of Having an Online Presence for Your Small Business

Micah Ross joined NeoPG as a San Francisco-based editorial assistant in 2020. After graduating from New York University, Micah began his career as a freelance writer for a variety of online publications. Micah then spent several years researching business industry trends and news.

Starting your own small business can be intimidating, but exciting at the same time. Fear of failure is not uncommon among those starting their small businesses—but there are a few simple steps you can take to increase your chances of running a successful business.

While there are a lot of tasks to tackle to get your small business running, you should prioritize creating an online presence. This may not seem like a super important task, but this article is going to discuss the benefits of having a strong online presence for small businesses.

Build Your Brand

One of the biggest benefits of having an online presence when you run a small business is that it helps you build your brand. If people don’t know anything about your business, there’s a good chance they’re going to look it up online—and when your small business has a strong online presence, this allows consumers to easily learn more about your business.

Being online also allows you to connect with consumers, which ultimately builds your brand, too. Essentially, having an online presence will help you earn the trust of consumers and get the word out about your business to the online community.


Provide Important information

While many small businesses start off as just a storefront and rely on consumers walking into their store to make purchases, this often isn’t enough to keep businesses going. This is why small shops need an online presence so they can tell consumers about their business, especially those who might not live right near their store and walk in.

Having even a simple website and a Facebook page can make a world of difference in getting the word out about your business—you can not only provide detailed information about your products or services, but you can provide important contact information, like your phone number and address. Having this basic information on the internet will help consumers connect with you more easily.

Of course, you want to make sure your business’ information is correct online—you should consider using a convenient tool like to ensure your information is correct. This site will give you information like phone numbers, current addresses, and even email addresses. It’s important to ensure your business contact information is right because it could end up on online directories or other sites and you don’t want consumers to not be able to contact you with inquiries.


Connect With Suppliers

Another big benefit of having an online presence is that it can often help you connect with suppliers and distributors. Having a good inventory packed with items your customers actually want is going to help your small business thrive. And when your business has a website and social media pages, you can more easily connect with online suppliers.

It’s crucial for you to work with the right suppliers for your business—for example, if you choose dropshipping with WIX, you’ll be able to offer a large inventory to consumers, track sales, change your inventory as needed, and easily manage your business. Without a strong online presence, you may not be able to connect with online suppliers nor have a successful online shop. Being online makes connecting with resources easier and quicker, which can ultimately save you time and money.

If you want your small business to be successful, you need to have an online presence—whether it’s a website, social media pages, or a blog, getting your name out to your online audience will help build your business. So when creating your online presence, keep this information in mind to ensure your putting your best foot forward and connecting with consumers, suppliers, and other businesses as best as you can.