5 Secrets to Launching a Successful E-commerce Store

Celeste Patel is a contributing writer for NeoPG. Along with being an accomplished journalist, she is also responsible for overseeing paid media, in addition to leading operational strategies. She is originally from Boston, Massachusetts, but is now based in Seattle.

E-commerce has proven that brick-and-mortar storefronts aren’t the only way for entrepreneurs to launch their dream companies. Last year, social distancing forced many businesses to limit their hours, which can attribute to online shopping’s popularity. Thanks to the necessity of ordering goods and services online, now is a great time for new retail entrepreneurs to start their own stores. With new features in modern technology, small retail startups have the tools to succeed. Using these platforms, there are numerous ways to make your own e-commerce business a thriving entity. Here, we will look at 5 secrets for launching your own e-commerce store, enabling you to reach your demographic and develop a loyal customer base.

1. There’s no substitute for a good website.


In essence, your website is your store, so be prepared to tackle some internet basics. Running daily operations is a big endeavor, so you’ll want to employ a web developer and webmaster for specialized tasks. However, it can help you troubleshoot scenarios to learn the basics of javascript and building user interfaces. Also, you’ll want the endurance to write an entire page of digital content per product on your store’s user interface.

There are different platforms for creating and monitoring your e-commerce store. React web development, for example, is a web developer geared towards e-commerce selling. It also provides digital marketing and cloud services for online businesses. If your a beginner in advanced web development and codebase concepts, rest assured that you don’t have to be a professional software engineer to make your online store successful. Focus on lining up product suppliers and customer outreach. As long as you have a great website run by a trusted webmaster, your day-to-day tasks aren’t all that different than owning a brick-and-mortar retail establishment. While you’re setting up shop, these are some of the tools you’ll want for accurate sales and seamless turnaround, as well as accessibility for home users.

2. Some new hardware is needed.

Depending upon the size of your e-commerce store, hardware upgrades are the right place to start. A fast computer, equally fast internet router, and dependable wi-fi should all be on your list. Likewise, if you manufacture your own products, investing in packing and shipping equipment is important. If the budget allows, you can even invest in new technology for off-site warehouse and packaging team members. An exoskeleton suit for lifting is a handy tool for fast inventory counts and shipping turnaround. Literally a “wearable robot” or “robot suit,” this can assist in heavy lifting and moving heavy objects faster, safer, and within the guidelines of safety compliance.

Regarding the logistics of your home office setup, a cloud storage system is another valuable addition. For the many pieces of customer and product information you’ll eventually archive, consider a cloud solution. WD my cloud is a reputable personal cloud that’s ideal for home use and e-commerce transactions. If you plan to run your company from home, it’s crucial to share data with your team members from different locations. A cloud device is the best practice for keeping all team members in the loop in real-time, increasing their productivity and workflow.

3. Social media equals inexpensive marketing.

Many potential customers will discover your store using their mobile devices. A good thing for guaranteeing your e-commerce shop’s maximum exposure is to open accounts on multiple social media platforms. Coupled with your official website and shop, each social media site is a free way to post your product updates, discounts, and sales. By utilizing social media for blogging and customer outreach, you can control good word-of-mouth and attract a larger demographic. In the case of company expansion, you can even consider a mobile app of your own.

4. Some software is needed, too.

As the business owner, you’re responsible for the bookkeeping, financial records, and timesheet information for employees. Each of these tasks requires professional-grade software and small business licensing. If you have experience in business management, those tasks may already be familiar to you. However, licensed software for seamless workflow and archiving is one of the best practices for any e-commerce business, as well as an industry standard.

You may also want to consider additional software for media outreach. For example, if you’ve created a few social media accounts for your store, a platform for consolidating your postings is good for saving time. Using a program for “media blast” consolidation will allow you to post all your store updates across multiple social media platforms and affiliates at once, maximizing your outreach simultaneously. Such practices are ideal for boosting your search engine optimization (SEO), which you can see increasing website traffic and higher numbers in your web browser analytics.

5.Cybersecurity and compliance for financial transactions


Finally, there is one key element required for building trust between you and a loyal customer base: the security of their financial information. If you’re using Paypal, for example, transactions are guaranteed by the third-party financial entity. However, separate software is needed for encryption and cybersecurity protocols if you decide to accept customers’ credit card information on your own. As a responsible business owner, this is non-negotiable. Your customers should always feel safe making purchases from your store. Likewise, for your own financial protection (and for the safety of your employees), an industrial-strength cybersecurity program should be among your business investments.